Semper Fortis owns and operates a professional esports team, competing under the name, ‘SMPR’. The team is currently engaged in the Rocket League Championship Series (the “RLCS”) and evolving into new verticals through associations with players, games and brands.


Innovating the ecosystem, the company aligns itself with various technology pieces through strategic partnerships to enhance a wide angle of the Gaming and Esports ecosystem. Semper Fortis also leads to cultivate and develop its very own tools to enrich industry standards through areas associated with AR/VR, blockchain, data analytics and machine learning.


Creating content that matters. Semper Fortis works with organizations, athletes and celebrities to create Esports and game-based projects; offering insight and creating extended strategy across multiple areas of the industry – its fans and the community.


A focus on growth to industry, the company develops diverse strategies for businesses to leverage the esports and gaming space for more authority, trust, credibility and sales. Building the next generation of gaming technology and experiences impacting high growth sectors and expanding reach across different verticals and opportunities.


Non Exec Chairman

Keith Harris is an investment banker and financier with over 35 years’ experience as a senior corporate finance and takeover adviser. He has held senior executive positions at leading financial institutions including Morgan Grenfell, Drexel Burnham and was chief executive of HSBC Investment Bank and chairman of Seymour Pierce Holdings.

Keith has also held a number of nonexecutive positions in a wide range of industries, including Wembley National Stadium and the Football League (as Chairman) and Everton FC (as Deputy Chairman), Benfield Group and Sellar Property (the developer of The Shard).

Since 2013, Keith has concentrated on developing his consultancy business, principally focussing on advising and financing football clubs as well as becoming chairman of a NASDAQ listed gene therapy company.


Jassem is the co-founder and Chief Operating Officer of GIMA Group Inc. (an Alternative Investment Advisory based in Newport Beach, California and Dubai, United Arab Emirates) and GIMA Esports Agency.

A consultant in the financial services sector, Jassem has over 10 years’ experience in investment management, having previously held positions at Rocket Internet, a European Internet company; and PHD, a company under the Omnicom Media Group umbrella, a global advertising conglomerate.

Jassem is an experienced mentor and investor in early stage ventures with expertise in operational strategy, process and business model innovation. Jassem holds a bachelors degree in International Business from the University of San Francisco.

Finance Director

Max is the founder of DTK Capital Limited, which acquires properties in London for development and investment purposes.

He was previously the Finance Director of Blue Star Group, a family office specialising in property development, established to develop the interests of the Rose Trust. Max is a qualified Chartered Accountant and qualified with BDO LLP (“BDO”) working in both the general audit department and the corporate tax department.


Nolan founded the pioneering electronic gaming company, Atari, in 1972 and since then, has gone on to establish more than 20 companies, including Chuck E. Cheese’s Pizza Time Theater, Catalyst Technologies (Silicon Valley’s first incubator) and Etak, which developed the first commercially available computerised in-car navigation system.

Currently, Nolan is the director of a number of technology businesses, including ModalVR which offers wireless, multi-player virtual reality entertainment systems for turn-key commercial use and Virsix Games, an independent game published which focuses on games for the Smart Speaker market. Nolan has been named one of “50 People Who Changed America” by Newsweek.


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